Let me hand you can only use a strategy of product line pricing when you have a complete range, or if you are going to build an entire product line (more than one product, and usually more than a few products). Products This finding seems obvious, but remember they are not usually taken at a full line, which are introduced at a time.
Therefore, the use of a strategy of pricing of products, you need an overview of the life of each product life cycle stages biological, hold, asdependent on each other, if you like a product that is the line, if you want to insert a new line of product, and how the products complement each other in the row. All these elements are produced for your product pricing strategy.
One way to look at the price of a product is related to the pricing and profitability of the whole committee to consider not only the individual products of the plant. In this type of price analysis, you might have some products thatLose money, but has contributed to buyers for products to make money (at best, so that) a lot of money. Other products in the line could only draw, but the fullness of the work and help to make money online products.
The other way to view how the product is the importance of one or more products along the line analyzed. For example, for a car dealership, the car model of the product and its accessories, has extendedWarranties, service package, paint, sunroof and other options are the rest of the elements. These items would be rather useless for the most part, without the car as the main product.
Pricing strategies product line can be further complicated by the agonistic activity by product, not only through the line. If you have five competitors for one of your products online, and even then only two competitors for other products online, you may use a different priceStrategy for the product with a lot of competition compared to other products online.
Some specific strategies of the product line at prices set optional functions (eg in the car example above), the additional cost (eg, a digital camera with a lens, a fall, a charger, a memory card is wrapped etc..), two sub-sets (like a museum that charges entrance general and then adds an additional cost for entry into a special exhibition); bundlingQuantity (in the above car when you buy the car and its accessories or any of the other options at the same time, you will receive a better price if) they buy some of the accessories separately or later.
Make sure you create a strong support for the quantities of product, buyers must understand clearly what they are buying, what are the differences within a line (especially if) no clear differentiation, and the benefits of buying packagesoptional features, or other accessories line the same time as the main product. The buyer must also understand the pricing and the differences between products and within the row.