Many companies, especially small and medium enterprises have accepted with enthusiasm, e-mail marketing. However, e-mail marketing is still a silo-ed as a tool used. Sometimes it is for lead generation by sending e-mail newsletters and offers to sell used, some times it is used only as a tool for follow-up. Tight integration between the two instruments - E-Mail Marketing and Lead Management - help you convert more leads and increase your ROI.
The main reason for thisSilo-ed approach is that there are many built-in tools on the market. However, the situation improved with the arrival of new subscription services (such as LeadPro) with integrated email marketing and lead management capabilities in recent times .
National Data Management Lead
Using an integrated e-mail marketing and sales lead management tool helps to cause the data to a central database for management. Currently, there are two tools /two databases, the data is distributed, and there is no synchronization. All employees in your company can not be based on the same data. The tables of data transfer!
Avoiding Leads slipping through the cracks
The primary purpose of the use of an automated case management tool to prevent the spillage of lead wires and drop the line. If the data between the source database is replaced more, there is a greater chance of clipping through the cracks. Deploymentand the use of an integrated tool helps to eliminate the leadership of loss and improves conversion rates.
The rate of conversion of lead
Using a lead management system with e-mail marketing can be integrated, the percentage will be maintained substantially increased. When you use two discrete systems, cold / heat often leads sometimes fall and never cured.
Exploiting Event Triggered sequential Drip E-mail
Another big advantage of using aLead Management System is integrated to allow the drops in the e-mail-enabled e-mail marketing tool can be used effectively. More complex targeting mechanism of filter can be used to drive the segments specific objective for the continuity of care. For example, the profile properties of lead can be used as a source of lead and demographic data for advanced target marketing.